Skip to main content

When and why did Marvel Comics start using many more crossovers?


It was mentioned elsewhere on SFF that for Marvel Comics (related to X-Men and Avengers crossovers):



... cross-overs between comics were much more rare, and tended to be the focus of the book...
This is somewhat in contrast to today, where different books often reference or cross each other.



Is there a defined point when this change in storytelling occured which made cross-references frequent or was it merely a result of a gradual rise in frequency?


Was there a proposed in-Universe reason for the change? (or a non-obvious "increase sales" out of Universe reason)?




Answer



The seminal cross-over event that started Marvel on its path to mega-crossovers was: The Secret Wars published in 1984.


Though the Avengers were known to create megastories with a diverse collection of heroes, it was the Secret Wars and Secret Wars II that proved the viability of cross-overs both storywise and financially.


Wikipedia sums it up nicely:



The series was conceived by Marvel Comics' Editor-in-chief Jim Shooter:


"Kenner had licensed the DC Heroes. Mattel had He-Man, but wanted to hedge in case superheroes became the next big fad. They were interested in Marvel's characters, but only if we staged a publishing event that would get a lot of attention, and they could build a theme around. Fans, especially young fans often suggested to me 'one big story with all the heroes and all the villains in it', so I proposed that. It flew. Mattel thought that kids responded well to the word "secret", so after a couple of working names bit the dust, we called the story 'Marvel Super Heroes Secret Wars'.'"


Shooter also explained:


"We went through a number of ideas for names for the toy line and series. Mattel’s focus group tests indicated that kids reacted positively to the words “wars” and “secret.” Okay. / Mattel had a number of other requirements. Doctor Doom, they said, looked too medieval. His armor would have to be made more high-tech. So would Iron Man’s, because their focus groups indicated that kids reacted positively...etc. Okay. / They also said there had to be new fortresses, vehicles and weapons because they wanted playsets, higher price point merchandise and additional play value. Okay. / When time came to actually do it, I realized that only I could write it."


Crossover titles included: The Amazing Spider-Man; Avengers; Captain America; Hulk; Iron Man; The Thing; Fantastic Four; Marvel Team-Up; Thor and Uncanny X-Men.



A sequel titled Secret Wars II was published from July 1985 to March 1986.



Comments

Post a Comment

Popular posts from this blog

futurama - How much time is lost in 'Time Keeps on Slippin''

In time Keeps on Slippin' , Farnsworth creates a basketball team which he matures by abusing Chronitons. This leads to time skipping forward by random, but ever increasing amounts. How much time was skipped in this way? Answer Unfortunately, I don't think a good estimate can be made for this, for two reasons: Many of the time skips move forward by an indeterminate amount of time. At one point, the Professor mentions localized regions of space skipping forward much more than others. We then see two young boys on the street below complaining about having to pay social security, only to suddenly become senior citizens and start complaining about wanting their money. Thus, each individual could have experienced a different amount of time skippage.
Post a Comment
Read more

harry potter - How could Expelliarmus beat Avada Kedavra?

I want to be very careful about how I ask this question – I am not asking How did Voldemort die? [CLOSED] Below the text is the relevant passages from Harry Potter and the Deathly Hallows if anyone wants to review them (I'm sorry for the amount of text). How did Expelliarmus beat Avada Kedavra and kill Voldemort? I feel the reason Harry's Expelliarmus overpowered Voldemort's Avada Kedavra curse has to do with who was master of the Elder Wand and how the Elder Wand works. I've always had trouble understanding fully how the Elder Wand works, though. How much did the fact that Voldemort never truly won or mastered the Elder Wand factor into how Expelliarmus reacted to Avada Kedavra and caused Avada Kedavra to rebound and kill Voldemort? An answer based in book canon would be especially welcome, but any canon source really is fine. Harry heard the high voice shriek as he, too, yelled his best hope to the heavens, pointing Draco’s wand: ‘ Avada Kedavra !’ ‘ Expelliarmus !...
Post a Comment
Read more

game of thrones - Is Syrio Forel dead?

In the episode 'The Pointy End' (Season 1 Episode 8) when Arya runs from the Lannister guards you hear the sound of a sword being dropped (around 4:56): [embedded content] After that neither Syrio or Ser Meryn Trant is never mentioned or seen in the show again, except when Arya mentions to the Hound that Ser Meryn Trant killed Syrio. Is there any mention in the books that Syrio actually dies?
Post a Comment
Read more

tolkiens legendarium - Difference between elves and dwarves blacksmithing in the Lord of the Rings

Both the elves and the dwarves were famous for their metal work in the Lord of the Rings trilogy, but what is the difference between what they made, and which one had the better skill of making amours and swords? Answer James Christopher's answer sums up the second part of your question well, but as to the difference in what they made, a little more detail is needed. Once the Elves learned to forge with steel, the shape of the sword changed, now being able to take on the form of a great broadsword or a light and agile curved sword. Additionally, they took great pride in decorating their swords. As we see in the Lord of the Rings , some swords like Sting had magical properties such as glowing blue when orcs are near. As far as the use of Mithril, lotr.wikia has two contradictory passages: Thus, Elven blades became renowned as great weapons, capable of performing deeds beyond the skill of their handlers and were even more glorious when the use of Mithril was allowed to the Elves. ...
Post a Comment
Read more