Reading through an old issue of Black Panther, I came across this panel:
(from Black Panther (1998) #56).
This is a pretty obvious reference to Batman villains Penguin and Riddler; it's not even a bit subtle.
Is this just a one-off gag written into this issue, or have other Marvel characters made references to fictional (within the universe) characters that are obviously meant to be Batman, or other DC heroes/villains?
Answer
Why yes, yes they do:





The occasional inter-universe joke or reference is common. Same happens DC to Marvel.
Of note, both Marvel and DC main universes, exist inside the other's multiverse (I'm not sure about New 52). Marvel Comics and DC Comics exist in the Marvel Universe as real companies, the former being legal, licensed retellings of Marvel events (Like Inception), and the latter a normal comic company. Aside from in-universe crossovers, Clark Kent and Lois seem to be an actual (probably normal human) reporters.

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