Coulson died in the Avengers movie thanks to Loki, but Fury revived him in Agents of S.H.I.E.L.D. TV series. So, in-universe status of Coulson isn't a hurdle at all. He is alive and it has been explained in detail.
Talking about privacy, it barely matters if producers/writers want to. Nick Fury is also officially dead, but he'll be in Avengers: Age of Ultron.
Why exactly isn't Marvel Studios featuring Coulson in the MCU phase 2 movies? He isn't a part of Avengers: Age of Ultron crew, too.
Answer
There's no confirmed in-universe reason. However, Coulson and S.H.I.E.L.D. were presumably kept busy while the Avengers did their stuff in Sokovia.
Out-of-universe, Joss Whedon discussed this in a 2013 interview with the Associated Press:
AP: You brought Agent Coulson back to life for the TV series after his apparent death in "The Avengers." Is it possible he'll return for the film's sequel as well?
Whedon: He could. Right now it's not something I'm pursuing because I have so much going on in "Avengers" 2. Finding out that Coulson is alive would be an entire B story. And I already have too much movie.
Even though the comment was made two years ago, it's a pretty fair issue; Whedon has commented before on the difficulty he has balancing the narrative needs of so many principle characters. Coulson's re-introduction would add another layer of complexity to a movie that already has to introduce concepts from three sequels to the standalone series ( Iron Man 3, Thor 2, and Captain America 2), develop the Infinity Gem storyline with an eye towards Infinity War, and set up the emotional beats for Captain America 3 and Thor 3.
And tell that story about evil robots.
More recently, he made another comment in a 2015 interview stolen reported by Buzzfeed (italic emphasis is his, bold is mine):
"As far as I'm concerned, in this movie, Coulson's dead," he said. "If you come back in the sequel and say Coulson's alive, it’s like putting f***ing John Gielgud in the sequel to Arthur. It mattered that he’s gone. It's a different world now. And you have to run with that."
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