Skip to main content

marvel cinematic universe - Why is Avengers: Age Of Ultron available later in the USA than in other countries?


This may be slightly off topic, but I'm sure other North America users will be in the same boat as me. Why did the Avengers Age of Ultron get released to the world before it was released in the US?



Answer



Because they make more money overseas, and helps drive up the interest in the US - resulting in even more money for the studios.


CBS news wrote up a nice article about this a while back.



"We've reached the point now where a blockbuster film can make as much as 80 percent of its overall box office gross outside of the United States," says Dave Karger, chief correspondent for Fandango.com. "So it makes sense that the studios are catering to the overseas markets by releasing many of their biggest tent-pole movies internationally first and even adding special footage in the most important markets."


Paul Dergarbedian, box office analyst for Hollywood.com, says the same thing, releasing movies overseas ahead of the U.S. rakes in more cash worldwide -- and it helps to build hype for the U.S. In other words, don't underestimate the power of cinema jealousy.


"First and most importantly it builds excitement in the countries where the film is not yet playing. In other words, news of blockbuster returns overseas only serve to raise awareness and excitement in North America and as such I believe lead to bigger returns once the film lands stateside," says Dergarbedian. "'The Avengers' last year and 'Iron Man 3' are two great examples of films that opened to bigger-than-expected results in North America due to the fervor and pent up demand for these film by American audiences."




More recently, Kevin Feige addressed this exact question at a special screening of the movie. The answers were reported back to Reddit



Why did it open up overseas early?: [Kevin Feige] says this trend started around Iron Man 2/Thor and they wanted to see how it worked out - he said many countries have holidays [sic] end of April, so it made sense to open it early. They felt no hit in the box office, so it continued. Also allowed distributors to tout foreign numbers going into domestic release



Comments

Post a Comment

Popular posts from this blog

story identification - Animation: floating island, flying pests

At least 20 years ago I watched a short animated film which stuck in my mind. The whole thing was wordless, possibly European, and I'm pretty sure I didn't imagine it... It featured a flying island which was inhabited by some creatures who (in my memory) reminded me of the Moomins. The island was frequently bothered by large winged animals who swooped around, although I don't think they did any actual damage. At the end one of the moomin creatures suddenly gets a weird feeling, feels forced to climb to the top of the island and then plunges down a shaft right through the centre - only to emerge at the bottom as one of the flyers. Answer Skywhales from 1983. The story begins with a man warning the tribe of approaching skywhales. The drummers then warn everybody of the hunt as everyone get prepared to set "sail". Except one man is found in his home sleeping as the noise wake him up. He then gets ready and is about to take his weapon as he hesitates then decides ...
Post a Comment
Read more

harry potter - Did Dolores Umbridge Have Any Association with Voldemort (or Death Eaters) before His Return?

I noticed that Dolores Umbridge was born during the first Wizarding War, so it's very likely she wasn't a Death Eater then (but she is pretty evil -- who knows?). After that Voldemort was not around in a way that could affect many people, and most wouldn't know he was planning to rise again. During that time, and up through Voldemort's return (in Goblet of Fire ), did Umbridge have any connection with the Death Eaters or with Voldemort? Was she doing what she did on her own, or was it because of an association with Voldemort or his allies? Answer Dolores Umbridge was definitely not a good person. However, as Sirius points out, "the world isn't split into good people and Death Eaters". Remember that he also says that he doesn't believe Umbridge to be a Death Eater, but that she's evil enough (or something like that). I think there are two strong reasons to believe that: Umbridge was proud to do everything according to the law, except when she trie...
Post a Comment
Read more

tolkiens legendarium - Did Gandalf wear his Ring of Power throughout the trilogy?

After Gandalf discovered that Sauron was back and sent Frodo on his quest to Rivendell, did he continue to wear Narya (one of the Three Rings)? It seems like a huge risk to continue to wear it after the Nazgûl (Ringwraiths) started to try and reclaim the One Ring; if they managed to get the ring to Sauron, couldn't he be corrupted by his power? Whatever powers Narya bestows upon him couldn't possibly be worth the huge risk, could it? Answer When Sauron forged the one ring and put it on his finger, the other ring bearers were immediately aware of him and his intentions and removed their own rings. There is no reason why they couldn't merely do so again. As soon as Sauron set the One Ring upon his finger they were aware of him; and they knew him, and preceived that he would be master of them, and of all they wrought. Then in anger and fear they took off their rings. "Of the Rings of Power and the Third Age," Silmarillion
Post a Comment
Read more