Skip to main content

marvel cinematic universe - Why does the MCU have TV-MA rated shows?


The Marvel Cinematic Universe (MCU) is primarily made up of content rated PG-13 and TV-14. The MCU generally targets a pretty wide audience including children, teens, families, and adults.



Since it is less likely that the same young viewers watching, for example, Agents of S.H.I.E.L.D. would watch a TV-MA show, I'm just curious as to how Marvel came to the decision.


To clarify, I'm not saying they can't cater to different demographics. It makes sense that Marvel, wanting to make as much money as possible, would make TV shows for all sorts of audiences:



  • cartoon shows for younger viewers

  • TV-14 shows for teens and families

  • TV-MA shows for mature audiences


So, purely out of curiosity, has Marvel shared their reasoning for having TV-MA content in the MCU?


Note: this is not opinion-based since I am asking for any reasons Marvel has offered to back up their decision.



Answer




To my knowledge, Marvel has never made a statement that specifically says "We want to have mature content in the same universe as our PG movie/TV content."


However, you can pretty much build up that statement from the pieces they have made clear:



  • They want their movies to appeal to a wide audience, especially a family (and thus, toy-buying) audience, so their movies will likely always strive for a PG-level rating.

  • They want to expand their market as wide as they can, so they are exploring other media outlets, such as broadcast television (ABC) and streaming media services (Netflix).

  • Broadcast TV is already very tightly regulated in terms of content, especially during prime-time, so that material will also likely remain TV-14-ish.

  • However, Marvel has source material that is not PG-friendly (primarily the Max line of comics), and would like to find ways to monetize that material to produce "deeper" or "more mature" content for their rather large over-18 audience that would appreciate.

  • They want all of their media to be in the same universe because they feel that fans will appreciate it more, and it will entice audiences to more readily pick up and consume various media formats if they're all somehow related.


So, it's not really that Disney/Marvel specifically wants to "introduce TV-MA material into a TV-14 world". Rather, they want to explore all of the various forms of media they have, but they also want to keep their live-action media in one universe, so the intermingling of audience levels is just a side-effect.



Comments

Post a Comment

Popular posts from this blog

futurama - How much time is lost in 'Time Keeps on Slippin''

In time Keeps on Slippin' , Farnsworth creates a basketball team which he matures by abusing Chronitons. This leads to time skipping forward by random, but ever increasing amounts. How much time was skipped in this way? Answer Unfortunately, I don't think a good estimate can be made for this, for two reasons: Many of the time skips move forward by an indeterminate amount of time. At one point, the Professor mentions localized regions of space skipping forward much more than others. We then see two young boys on the street below complaining about having to pay social security, only to suddenly become senior citizens and start complaining about wanting their money. Thus, each individual could have experienced a different amount of time skippage.
Post a Comment
Read more

harry potter - How could Expelliarmus beat Avada Kedavra?

I want to be very careful about how I ask this question – I am not asking How did Voldemort die? [CLOSED] Below the text is the relevant passages from Harry Potter and the Deathly Hallows if anyone wants to review them (I'm sorry for the amount of text). How did Expelliarmus beat Avada Kedavra and kill Voldemort? I feel the reason Harry's Expelliarmus overpowered Voldemort's Avada Kedavra curse has to do with who was master of the Elder Wand and how the Elder Wand works. I've always had trouble understanding fully how the Elder Wand works, though. How much did the fact that Voldemort never truly won or mastered the Elder Wand factor into how Expelliarmus reacted to Avada Kedavra and caused Avada Kedavra to rebound and kill Voldemort? An answer based in book canon would be especially welcome, but any canon source really is fine. Harry heard the high voice shriek as he, too, yelled his best hope to the heavens, pointing Draco’s wand: ‘ Avada Kedavra !’ ‘ Expelliarmus !...
Post a Comment
Read more

Is there good canon evidence for the "Nightmare Matrix"?

On the Matrix wiki, there's an article about the Nightmare Matrix which says: The Nightmare Matrix was the second prototype Matrix, designed by The Architect after the massive failure of the Paradise Matrix in the hope that human minds would more readily accept an imperfect world with suffering. Unlike the first version, this Matrix instituted a basic cause-and-effect programming and forcibly made those connected to it accept the program. Vamp Prime, a possible remnant of the Nightmare Matrix. It also featured programs that resembled mythical evil creatures in various human mythologies such as vampires, werewolves, zombies, aliens, etc. It also failed, but many of the programs who were designed for it survived deletion in exile. The Merovingian and his wife, Persephone may have had their roots in this version of the Matrix. Upon its failure, the Merovingian started a smuggling ring of programs and information to provide a haven for exiles that would last for 6 cycles in the final ...
Post a Comment
Read more

story identification - Anime with a boy hiring a creature from a stone, meets a man named Dante and starts a journey to collect crystals

I am from India, this anime or animated series (I can't remember this was made by the Japan or other countries) was aired between 2009 and 2012 probably in Jetix/Disney XD (but I'm not sure). This anime starts with a boy (the main character, I forgot his name) who find a stone (or crystal like thing) in his dad's property, his dad was missing that time. Some day he accidentally hire a creature/monster from that stone. Other day some creature attack him and he was saved by his creature and the story begins. In his journey to solve the mystery he meets a middle aged man 'Dante' (probably that was the name; this is the only character name I can remember). He had also some stone. After that they meet with one girl and a women (one of the girls is same age with the main boy character and probably will become his partner as the story goes on). Another women probably Dante's partner. Four of them started their journey to collect all the stone/crystal. They are collecti...
Post a Comment
Read more