Why Are There So Many Double Initials in Comic Books?

Not being a comics expert, I can't be sure, but I think this applies mostly to Marvel comics.

Why do so many characters have double initials? There's Pepper Potts, Reed Richards, Sue Storm, Peter Parker and I think at some times there was Bruce Banner (when it wasn't David Banner).

Is this an inside joke or is there some reasoning for this?

Answer

Given the fact that Stan Lee was the writer and co-creator across so many of the titles and characters at the formative years of Marvel Comics, it was a way for him to make it easier to remember them when writing and fleshing out the scripts.

Here's a snippet of a Q&A with Stan Lee around the premier of Spider-Man 2 that explains it all:

And we can chalk up all the alliterative names in the Marvel universe to Stan Lee's one failing. "It would be hard for you to believe this, because I seem so perfect: I have the worst memory in the world," Stan said. "So I finally figured out, if I could give somebody a name, where the last name and the first name begin with the same letter, like Peter Parker, Bruce Banner, Matt Murdock, then if I could remember one name, it gave me a clue what the other one was, I knew it would begin with the same letter."

If you want to look at DC Comics, and in particular Superman, it may have been due to a personal romantic connection of Joe Shuster, one of Superman's co-creators:

What is the L. L. connection for Superman?
A remarkably large number of characters in the comics have the initials L. L. Most notable are Lex Luthor, Lois Lane, Lana Lang, and Lori Lemaris. A rumor says that these names were chosen because Joe Shuster's first girlfriend had the initials L. L.

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